Merck Precision Medicine
”We get you.”
The Language of Pathology
A more witty approach to the voice of pathology.
Appealing to a sector of healthcare that feels misrepresented and under-appreciated can be a challenge and an opportunity.
The pathologist.
Working with the copywriter we established tone, design, and copy focusing on the idea of this empathetic attitude towards their science and research. After working with pathologists, copywriters, doctors, and KOL’s this campaign came to life.
